Missing Pet Owners Beware

WEST HOLLYWOOD -- Willa Bella fetched, sat and played like a dog. When the little black cat was born, her first weeks were spent sleeping on a big dog's belly. She was a rescue cat, and over the last few years became a big part of Delores Hively's life.

"She was my little friend, just the sweetest thing," Hively said. But in September Willa Bella's wild side led her out the door, and she hasn't been seen since. Delores posted fliers around her neighborhood and put an ad on Craig's List. From the Craig's List ad, she was contacted by a couple of different companies that said they could help her find her cat.

One was Amber Pet Alert, which has the amberpetalert.com web site. She says she was told for $49.95 that they would send fliers with Willa Bella's picture to veterinarian offices, animal shelters, pet stores and other organizations within a 50 mile radius of her home.

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